At it’s core, search is and always has been about discovery. A basic human need to expand the mind. However, searching still requires a lot of hard work. Until now. Yesterday, Google launched it’s long-talked-about semantic web, aptly called “Knowledge Graph”which will help you discover new information quickly and easily. Starting now, Google is rolling [...]
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Xcite Media Group Klint Rudolph, Ryan Meissner, Mike Klabon & Rob Schmela founding partners Xcite Media Group, LLC offers integrated internet marketing solutions to bring their clients more business online. Their services include full web design and development, Search Engine Optimization (SEO), Facebook customizations, apps for Facebook, web, and mobile, custom QR code design, and expert [...]
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At Xcite Media, we use the WordPress CMS platform as the foundation of almost all our website projects. Many of our clients have heard of WordPress, but sometimes they wonder, is WordPress the best tool for their website? Is WordPress a better solution for your website than other options? What is WordPress? WordPress began as [...]
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Challenge: We had a client that we had done some consulting for and had a good relationship with. He had his automotive repair website built with a company that was also doing search engine optimization (SEO) and managing his pay per click with Google AdWords. After 6 months of running the AdWords campaign and some [...]
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Challenge: We were working with a franchise of Floor Coverings International on their Paid Search campaigns. In one of our monthly meetings with them, they asked if we had any advice for them to make their Facebook endeavors become more fruitful. They had built a Business Facebook Page and had been doing daily posts [...]
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Great video by Matt Cutts explaining how Google views SEO techniques.
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Google doesn’t tell you what to do to get your profile on Google places complete, they just keep reminding you that it’s not done. It is very important for your overall internet marketing strategy that this is one of the early steps that needs to be taken. This graph will gi ve you an understanding [...]
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Great video by Matt Cutts explaining How Google Search works. An actual search query has a lifespan of less than 1/2 a second and involves quite a few steps before you see the most relevant results. Here’s how it all works.
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Just like finding Waldo, finding your business online now can be a bit confusing. Google, among other search engines, has placed an enormous emphasis on Local Search in it’s search results pages. With the rise of smart phone use as well, it’s now more important than ever to make sure that local business listings are [...]
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On-Site Search, Conversion Booster! You’ve been in the internet marketing game for a while now. You probably feel like your online marketing campaigns are optimized for conversions that produce a favorable Return on Investment (ROI). Great. You have leveraged the data in your online marketing campaigns (paid, organic, email, video, display ads) to make sound decisions [...]
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